{"id":4284,"date":"2024-08-22T19:27:57","date_gmt":"2024-08-22T19:27:57","guid":{"rendered":"https:\/\/parrishandheimbecker-ag.com\/grain\/marketing-grain\/"},"modified":"2026-01-29T20:21:47","modified_gmt":"2026-01-29T20:21:47","slug":"marketing-grain","status":"publish","type":"page","link":"https:\/\/parrishandheimbecker-ag.com\/fr\/grain\/marketing-grain\/","title":{"rendered":"Commercialisation des grains"},"content":{"rendered":"\n
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<\/div>\n \n
\n COMMERCIALISATION DES GRAINS<\/span>\n <\/div>\n <\/section>\n\n\n\n
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Home<\/a><\/span><\/span><\/p> <\/div>\n<\/section>\n\n\n\n

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PLAN MARKETING<\/h1>\n

Le prix des grains peut \u00eatre impr\u00e9visible, il est donc important de commencer t\u00f4t, d\u2019\u00e9tablir un plan et de s\u2019y tenir. Voici un aper\u00e7u de la mani\u00e8re dont vous pouvez cr\u00e9er un plan qui vous convient.<\/p>\n

    \n
  1. Examinez les perspectives futures du march\u00e9 et d\u00e9terminez une fourchette de prix pour vos grains.<\/li>\n
  2. Calculez votre co\u00fbt de production.<\/li>\n
  3. D\u00e9terminez votre prix d\u2019\u00e9quilibre.<\/li>\n
  4. D\u00e9finissez votre prix cible en fonction de vos besoins de tr\u00e9sorerie et de vos co\u00fbts de stockage et de d\u00e9placement.<\/li>\n<\/ol>\n

    Pourquoi contracter<\/h2>\n

    En r\u00e9servant de l'espace dans votre silo local pour votre grain, vous assurez son transport lorsque le prix est acceptable. L'offre et la demande mondiales de grains d\u00e9terminent le prix des grains tout au long de l'ann\u00e9e et les contrats c\u00e9r\u00e9aliers s\u00e9parent le prix de l'offre et de la demande en fixant les prix avant la livraison.<\/p>\n

    <\/a>Si vous signez un contrat OTG, vous pouvez vous asseoir et attendre qu'il soit d\u00e9clench\u00e9. Pas de surveillance quotidienne ni d'appel aux ascenseurs locaux. L\u2019avantage de nos contrats fixes, de base et OTG est qu\u2019ils vous permettent de profiter de diff\u00e9rents cycles de march\u00e9 pour vous aider \u00e0 optimiser vos prix et \u00e0 minimiser vos risques.<\/p>\n

    Conseil utile<\/h3>\n

    Lorsque les march\u00e9s augmentent, il peut \u00eatre tentant de conserver vos grains et d\u2019attendre des prix plus \u00e9lev\u00e9s. En adaptant vos objectifs (c'est-\u00e0-dire 25 % de votre r\u00e9colte vers l'objectif 1, 20 % de votre r\u00e9colte vers l'objectif 2, etc.), vous pourrez profiter des fluctuations du march\u00e9 tout en r\u00e9alisant des b\u00e9n\u00e9fices lorsque certains rep\u00e8res sont atteints.<\/p>\n

    Arbre de d\u00e9cision pour le march\u00e9 des grains<\/h2>\n\n\n\n\n\n\n\n
    <\/td>\n\n

    Baissier <\/strong><\/h3>\n

    (S'attend \u00e0 une baisse des contrats \u00e0 terme)<\/p>\n<\/td>\n

    		\n

    Incertain<\/span><\/span><\/strong><\/h3>\n

    \u00a0<\/span><\/td>\n

    		\n

    Haussier<\/span><\/b>\u00a0<\/span><\/h3>\n

    (S'attend \u00e0 une augmentation future)<\/span>\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

    BASE OU SITUATION DE TARIFICATION<\/span><\/span>\u00a0<\/span><\/strong><\/td>\n\u00c9troite<\/span><\/span>\u00a0<\/span><\/td>\nLarge<\/span><\/span>\u00a0<\/span><\/td>\n\u00c9troite<\/span><\/span>\u00a0<\/span><\/td>\nLarge<\/span><\/span>\u00a0<\/span><\/td>\n\u00c9troite<\/span><\/span>\u00a0<\/span><\/td>\nLarge<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
    STRAT\u00c9GIE<\/span><\/span><\/strong>\u00a0<\/span><\/td>\nPrix au comptant<\/span><\/span>\u00a0<\/span><\/td>\nPrix au comptant<\/span><\/span>\u00a0<\/span><\/td>\nContrat de base verrouill\u00e9 et\/ou \u00e0 prix fixe<\/span><\/span>\u00a0<\/span><\/td>\nContrat \u00e0 prix fixe et\/ou OTG<\/span><\/span>\u00a0<\/span><\/td>\nVerrouillage de base<\/span><\/span>\u00a0<\/span><\/td>\nContrats \u00e0 prix fixe multiples<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
    <\/span><\/b>OPTIONS\/<\/span>
    \nCONTRATS<\/span><\/b> <\/span><\/td>\n    		Prix fixe ou OTG<\/span><\/span>\u00a0<\/span><\/td>\nPrix fixe<\/span><\/span>\u00a0<\/span><\/td>\nR\u00e9partition entre un contrat \u00e0 prix fixe et\/ou un OTG (plusieurs contrats \u00e0 prix fixe et\/ou OTG)<\/span><\/span>\u00a0<\/span><\/td>\nR\u00e9partition entre un contrat \u00e0 prix fixe et\/ou un OTG (plusieurs contrats \u00e0 prix fixe et\/ou OTG)<\/span><\/span>\u00a0<\/span><\/td>\nContrat \u00e0 terme OTG. R\u00e9partition entre le contrat de base et les OTG.<\/span><\/span>\u00a0<\/span><\/td>\nContrats OTG \u00e0 prix multiples<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
    SUGGESTIONS<\/span><\/span><\/strong>\u00a0<\/span><\/td>\nDans les deux cas, que la base soit \u00e9troite ou large, un march\u00e9 baissier est pr\u00e9f\u00e9rable pour vendre.<\/span><\/span>\u00a0<\/span>
    \n\u00a0<\/span><\/td>\n    		Envisagez de <\/span>vendre de petites quantit\u00e9s<\/span> pour <\/span>am\u00e9liorer les plans ma<\/span>r<\/span>ket<\/span>in<\/span>g<\/span> et assurer le mouvement. Passer des OTG l\u00e9g\u00e8rement au-dessus <\/span>des <\/span>m<\/span>arc<\/span>h\u00e9s par petits incr\u00e9ments<\/span>. <\/span>\u00a0<\/span><\/td>\nDans tous les cas, le vendeur doit disposer de plusieurs contrats \u00e0 prix fixe pour profiter de la hausse<\/span> <\/span>du mar<\/span>c<\/span>h\u00e9<\/span>.<\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    N\u00e9cessite un mouvement rapide<\/span><\/span><\/strong>
    \n(Flux de tr\u00e9sorerie, risque <\/span>de stockage, ensem<\/span>en<\/span>cement, <\/span>etc.<\/span>)<\/span><\/h3>\n\n\n\n\n\n\n
    \n

    Prix acceptable<\/span><\/span><\/strong><\/h3>\n<\/td>\n

    		\n

    Prix inacceptable<\/span><\/span><\/strong><\/h3>\n<\/td>\n<\/tr>\n

    \u00c9troite<\/span><\/span>\u00a0<\/span><\/strong><\/td>\nLarge<\/span><\/span>\u00a0<\/span><\/strong><\/td>\n<\/tr>\n
    Contrat \u00e0 prix fixe<\/strong><\/span><\/span>\u00a0<\/span><\/td>\nVerrouillage de base<\/span><\/span>\u00a0<\/span><\/td>\nContrat \u00e0 prix fixe<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
    D\u00e9placer le grain<\/span><\/span>\u00a0<\/span><\/strong><\/td>\nD\u00e9placer le grain<\/span><\/span>\u00a0<\/span><\/td>\nD\u00e9placer le grain et prendre position sur le march\u00e9 <\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

    \n
    \n
    \n

    Votre entreprise, vos r\u00e8gles
    \nG\u00e9rez en ligne avec P&H Central<\/h3>\n\n
    \n Learn More<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":4282,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2782,2176,2092,2052,507,2059","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-4284","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCommercialisation des grains | P&H<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er votre plan de commercialisation des grains \u00e0 l\u2019avance peut vous aider \u00e0 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